Scm Group partner to the “SI FEST” photographic festival
“SCM GROUP AT WORK! Industrial spaces and processes from the 1980s told through the images taken from the collection of one of the great masters of photography, Gabriele Basilico”. This is the name of the exhibition that marks the new special collaboration between Scm Group and the "SI FEST" Photographic Festival, due to be held in Savignano sul Rubicone (FC) from 18 to 20 September.
The exhibition is a historical, original project of the work by a master like Gabriele Basilico (1944-2013), one of the most well-known interpreters of Italian photography from the twentieth century.
At the end of the 1970s, while working on one of his famous reportages, "Milan. Factory Shots", Basilico was asked by SCM Group to work on a new project. At that time, the Group from Rimini was going through an incredible growth period, both with the development of new technologies and the purchase of important, prestigious brands working in the wood industry.
The need for a new institutional brochure about the company and its production capacity soon arose and the Studio Simonetti, which at the time was in charge of the company's image, suggested creating a photographic document of SCM's industrial situation with images that were more artistic than real. Simonetti introduced us to his friend, Gabriele Basilico, with whom he had already worked on other photographic shoots.
As soon as the master entered the foundry, he was pleasantly surprised and enthusiastic right from the first shots, and happily took on the job. And that's not all: out of professional interest, when the photographic shoot was over, Basilico asked to come back to SCM to take more shots.
It is an honour for our Group to have recovered these images from the company archive after decades and to have brought them to light in order to be able to lend part of that special collection to the SI FEST Festival, today. The result is a vast coloured reportage of average size where Basilico tells the story of spaces and machinings, attracted by architectural structures and volumes as well as the human presence: that "documentary language" which "reflects rather than interprets" emerges from the richness of these images, something so typical of Basilico's later campaigns in cities around the world.